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Film Theory

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Interpretation in Film Adaptations
A faithful adaptation of the source material can lead to problems of fidelity and redundancy. These problems can be solved by interpretation rather than transposition.
Cahiers Du Cinema and the Auteur Theory
By declaring the director as the principal artistic force behind the creation of a film, the auteur theory changed forever the way the cinematic art is perceived.
Thoughts on Modern Film Criticism
Is there a right way and a wrong way to approach film criticism? What separates the good reviews from the bad? These are the questions at the heart of every review.
A Meditation on Film Criticism
Good film criticism is much more than opinion. Just exactly what is it that makes good film criticism tick?
Women, Sex and Film
Women are rarely treated with any sort of respect in film. Their constant struggle for equality has had many breakthroughs but has so far failed to impress Hollywood.
Creating Powerful TV Commercials
Learn different approaches to making a TV ad with these famous examples: MasterCard, Got Milk, & Apple Computers.
Joseph Campbell
Symbolic interpretation became Campbell's means to prove that all cultures have produced common elemental themes: Heroes, villains and even gods.